01
Make buying decisions easier.
Answer practical questions with comparisons, selection criteria and useful product guides. Build the content around what you actually sell and the details you can stand behind.
ErattERATT FOR ECOMMERCE BRANDS
Help shoppers decide.Give them a reason to choose you.
Comparisons, buying guides and how-to questions shape a purchase long before checkout. Eratt turns the questions people ask Google and AI tools into articles, cover images and short videos built around your store.
From a product question to useful content
What to look for when choosing a stainless steel pan
Your products deserve more than a blog you never get to.
Between launches, promotions, orders and customer support, content keeps slipping down the list. Yet shoppers are still searching for answers you could provide. Eratt gives that work a consistent place in your growth plan.
02
Bring the same idea to video.
Support an article with a short video that explains the central idea in another format. Give your content more ways to be used without starting from a blank brief each time.
03
Find opportunities in pages you already have.
Ask for text suggestions for your category pages if you want them. Once Search Console is connected, your pages that get few clicks also appear in your weekly suggestions.
Fit content into the way your store works.
Send articles to WordPress. For Shopify, ikas and other platforms, use formatted copy and the publishing bundle. Keep the article, SEO fields and media together in one place.
Explore integrations- Your brand voice and product context
- Review and approval before publishing
- Connected publishing or copy and download
Questions from store owners
Your website and business profile provide the starting point. You review specifications, product claims and brand details before approving the article, with editing available when something needs a closer look.
Yes. Copy the formatted article from your dashboard or download HTML and media files for your own editor. The integrations page explains the delivery options available for each platform.
No. Articles, buying guides, cover images and short videos form the core content workflow. Category page suggestions are optional and come as text only, kept separate from blog articles.